Websites have became an important element in every company’s promotional campaign and design of the website is one important key which determines the success of it.
Some have it to connect with the customers, some other make it to sell their products online, other use it to increase public awareness.
A web design should be made to reflect these purposes and must connect to the visitors to make a long lasting impact and hence success of that campaign.
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WHAT IS IN THIS ARTICLE?
In this article i will tell you some of the basic things about designing of a website to look professional and attractive. How to align text? and where to place images?, what colours should be used?(wait for my next post) etc.
IMPORTANCE OF TYPOGRAPHY IN A WEBSITE?
All of us know about the magic of Search Engine Optimization (SEO) on a business and those who have some experience in SEO also know that no matter what else you do technically in your website its always the good content and article writing skills which win in the end. So, you should be aware of some professional typography rules:
1. Alignment: Most of the amateur designers use centre alignment for text. Well, I am not saying its a bad practice, actually it has its own use, but using it for paragraphs is not recommended.
The best use of center alignment is in small sized banners and if you have all the text in a web page as left or right aligned then you can use it to highlight something important.
Left and right alignment gives your website a professional look. Why?, because when you use left or right aligned text, it make a sharp edge or line at one side of the paragraph, this sharp line aligns with the web page border or any image placed side by side to the text. While in center alignment both the edges look cluttered and less corporate.
To have a professional look we need everything neat and clean.